Assume that you sell cars. You are attempting to measure how customers perceive the quality of the cars that you sell.
• Create three survey questions with simple category scales. Justify why you selected those questions and scales.
• Create three survey questions with multiple-choice, single-response scales. Justify why you selected those questions and scales.
• Create three survey questions with multiple-choice, multiple-response scales. Justify why you selected those questions and scales.
• Create three survey questions with Likert scale summated ratings. Justify why you selected those questions and scales.
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